The Saga of Crystar: Crystal Warrior
In 1983, Marvel published Crystar which was a concept primarily developed to sell the license to a toy manufacturer. Remco was dumbstruck on how the world of Marvel had developed one line of figures in 1982. Marvel then decided to follow up the toys up with a comic. The toys were pieces of beauty made in translucent plastic. The Crystal Warriors stood out on the toy shelves. Remco produced a series of good Crystal Warriors and a bunch of evil Magma people.
Shogun Warriors was the property of Mattel that combined a bunch of robot toys from the nation of Japan under the same banner. Mattel had produced tons of vehicles and toys of various sizes. However, Marvel earned the license for three robots only, Combattra, Raydeen and Dangard Ace which was piloted by a Japanese test pilot, American stuntman and oceanographer from Madagascar respectively. For around two years, Marvel fans got the opportunity to experience Shogun Warriors as an integral part of the Marvel Universe.
He-Man and the Masters of the Universe
The original Masters of the Universe action figures produced by Mattel came with mini-comics of their own which depicted the world of He-Man, his allies and enemies. In 1982, He-Man was introduced to the DC Comics which involved when the iconic character, Superman went against He-Man when the Man of Steel was mysteriously transported to He-Man’s world.
Similar to the Shogun Warriors and Transformers, the Micronauts were Japanese action figures and toys originating from a series of different toy lines which came together under a single branding umbrella. The toys were wicked and cool, but unlike many of the toys that arrived in that era, these toys arrived with not much of a backstory, until Mantlo came along and achieved one the finest examples of innovative world building of the era.
Rom was a very successful comic series that ran successfully for seven years. When the Rom toy arrived in the markets, it sold roughly about 200,000-300,000 units in the U.S. Although the toy barely survived for over a year, the comic thrived and became an integral and regular part of Marvel’s publishing schedule.
Transformers are among the few toy properties that live in perfect symbiosis with the comic world. Initially, the comics were published by Marvel for a solid nine years which was later carried on to Dreamwave and then IDW. The Transformer comics gave rise to massive success in the Transformer toy series.
G.I. Joe: A real American hero
The entire comic industry changed when in the year 1982, Marvel had decided to publish a comic series based on the Hasbro’s new line and set of G.I. Joe toys. Hasbro continued to introduce new toys based on new characters introduced in the comics. G.I. Joe toys included modern day soldiers and colorful terrorists.